MANUFACTURING PROCESS Essays - Health, Pharmacology, Free Essays

MANUFACTURING PROCESS Essays - Health, Pharmacology, Free Essays MANUFACTURING PROCESS LAYOUT What is Manufacturing process? Manufacturing p rocess can be defined as one or more activities involved in the transformation of Inputs (raw material or information) to a tangible or intangible output. Basic steps involved in each type of process: Planning Planning is about how to meet demand with available resources by developing a set of metrics to monitor the supply chain for high quality and value. Sourcing Sourcing is about selection of the suppliers which will deliver raw materials required for production. Keys Tools/Tasks needed to be managed: 1) Pricing . 2) Delivery Process . 3) Payment Process. 4) Relations (both B2B and B2C). 5) Receiving and transferring of Supplies/Payment to Manufacturing Cell/Suppliers. Making Making is about production of goods and services. It requires scheduling of manufacturing process to meet the demand with Speed (less time), Quality, Quantity and Work Productivity. Delivery It refers to the logistic processes i.e. moving product to Warehouse or to Retailers. Key Tools/Metrics: Seven R's - 1) Right Place 2) Right Price 3) Right Cost 4) Right Time 5) Right Product 6) Right Quality 7) Right Quantity. Returning It is about process of receiving worn-out , defective and excess products back from customer, and support for customers who have problem with delivered products. Manufacturing Process of Torrent Pharma Pvt Ltd? All the steps involved in the manufacturing process of Torrent pharma is as following: Planning The company have its presence in more than 40 countries and each country has its own set of rules and requirement when it comes pharmaceuticals industry. Every country has to go through some background check about the quality of the drugs provided by a pharmaceutical company. For example: Product shipping to USA will always be labelled in white colour and product shipping to Vietnam or Malaysia will be labelled in yellow in colour. Moreover, as India has Central Drug Standard Control Organisation (CDSCO) and Food Safety and Drug Administration (FSDA), other countries also have similar bodies which controls the type and quality of the drug which can be sold in the market. Thus, to meet all the country's basic norms about the importing a drug from another country torrent pharma has to procure all the raw materials as well as the packaging materials as per each country's requirement. Sourcing Torrent Pharma requires approximately 202 chemicals and molecules as a raw material to produce its wide range of products. Also, in some countries combination of different molecules of a drug is allowed but in country like USA with generic medicine business they are forced to make drug of single purpose. Thus, torrent plans it sourcing accordingly. Torrent pharma produces its own 15% of raw materials and rest is either imported from china (20-30%) and other raw materials are sourced from Indian companies dealing in pharmaceuticals raw materials. A few of the companies as stated by the supply chain manager of torrent pharma are following (This are not the only companies from which they buy, others are small manufacturers in South India): Avi Pharmachem D eals in pharmaceuticals raw materials like pharmaceutical excipients etc. Business Type: Wholesale Suppliers Address: Shop No.-1, Opp. Hotel City Look, Sai Road, Baddi , Himachal Pradesh India Singhal Corporation D eal in pharmaceutical raw material , active pharmaceutical ingredients etc. Business Type: Wholesale Suppliers Address: 39/1, Shivdutt Nagar,Dapodi Road,Pimple Gurav,Pune 411027, Maharashtra India Benson Inc Wholesale suppliers of pharmaceutical raw materials , chemical, dyes, pigments, etc. Business Type: Exporters / Manufacturer / Wholesale Suppliers Address: 38/b-1, 1r Vasu, 1st Road, Tps -vi, Milan Subway, Santacruz (west), Mumbai, Maharashtra India Ace Chemicals Exporters of Pharmaceutical Drugs, Anti Allergic Drugs, Anti-Cancer Drugs, Anti Diabetes Drugs, etc. Business Type: Manufacturer / Exporters / Wholesale Suppliers Address: No 3/1-2, 1st Floor, Basappa Road, Off K H Road, Shantinagar , Bangalore, Karnataka India Indus Pharmaceuticals D eals in condoms, pharmaceutical chemicals, pharmaceutical raw material , pharmaceutical ingredients, pharmaceutical injection, A loe Vera , tea, skin care creams, woman sanitary napkin, moisturizing lotion, thermal papers, coffee etc. Business Type: Wholesale Suppliers / Exporters / Manufacturer Address: 24 Subramaniam Street, Abiramapuram , Chennai, Tamil Nadu India Making Manufacturing of drugs is a various step process. All the employees involved in the

The Art of Publicity for the Self-Publishing Author

The Art of Publicity for the Self-Publishing Author The Art of Publicity for the Self-Publishing Author Tim Moore is a Reedsy publicist with over 20 years experience managing successful sales, marketing and publicity campaigns for major publishing companies as well as several independents. Along with Mitch Albert, he co-founded Periscope Books in 2014 and The Momentum Publishing Company in 2016.Publicity has always been the darling of book promotion. Unlike sales or marketing campaigns, book publicity helps build an author’s brand by generating endorsements from media brands: in many cases, these can be in the form of reviews. These kinds of promotions are known to have a greater effect on consumer behavior than, say, an advert on the side of a bus. The problem with book publicity, of course, is how to generate it in the first place - which is why an entire industry has sprung up around this question! #Selfpub authors: What are your publicity options? Every week, over twenty-thousand books are published in the English language. Most of them, if not all, vie for attention from the same media outlets. That’s where book publicists step in. Publicists are expected to use their experience and media contacts to place books - and the story behind the book - in the right hands.Once prospective readers are exposed to your book (with positive reinforcement from a reviewer or a charming interview) copies will ideally start flying off the shelves.Advertising is what you pay for, but publicity is what you pray forIf publicity is unpredictable compared to ads, then why should authors and publishers roll the dice on publicists? Well, for one, it’s much better at influencing buyer decisions, which can be largely attributed to the effect of a third party endorsement. This â€Å"endorsement† could be a review from their daily newspaper of choice or a simple mention from their favorite morning radio DJ. A Nielsen study on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising.This is the main reason book publicists are in business: when they're good, they can really move the needle and create a buzz around your book. This momentum often starts with exposure within the book trade. Then it’s on to real work of building word of mouth out in the wider world. Publicity is certainly not the only marketing channel available for books - but it is certainly one of the more cost-effective ones, especially when used in conjunction with social media. "In publishing, advertising is what you pay for - but publicity is what you pray for" Do it yourselfBook publicity, which is all about persuading people to give your book attention, is more of an art than a science. This means that anybody can give it a go - and perhaps get positive results. For example, local radio stations are always interested in hearing from local authors. You can get work on your own social media strategy and start contacting influential YouTubers, Instagrammers, and Twitter users. Sometimes, offering free books and merchandise to use in contests is enough to get them on board.Here's an example of a (high-profile) YouTube paid promotion: Just remember: media people of all levels will want to see your press release, so make sure you have one prepared!Before you swear off professional publicists, be aware that once you’re targeting media outlets of a certain size, most producers, editors, and other gatekeepers will not respond directly to authors. Just as most major publishing houses will insist on dealing with agents, getting access national media will likely require an experienced publicist with pre-existing contacts. That’s a big chunk of what you’re paying for with publicity! How can #selfpub authors become DIY publicists? That brings us onto our next question: once you’ve made the decision to seek out a publicist, how much should you expect to pay?Setting a publicity budgetWhen you self-publish, you won’t soon forget that you are likely paying for publicity out of your own pocket - so you need to make sure what you spend makes sense for your project.Here’s a general rule of thumb for book marketing budgets that I find works across most types of books: aim to spend $0.75 to $1 per book sale forecasted. So, if the book has sold 5,000 copies into bookstores, then a publicity and marketing budget of $3,750 to $5,000 is about right.But what if a book is self-published and distributed only through Kindle and KDP? There’s still a way you can forecast a title that doesn’t use traditional distribution channels:1) Carefully choose three comparable titles (comparable both in its subject matter and the size of its author’s platform)2) Establish their overall sales ranks on Amazon by looking at the Product Details on their respective pages. How much should #selfpub authors budget for marketing? Find out here! Now that you’re armed with a ballpark publicity budget, let’s look at who you should hire for the job.The right person for the jobIdeally, you want to find a publicist who has worked on similar projects in the past - books in the same genre or covering the same type of subject matter, ideally written by authors with a similar profile as you. If you’re trying to a promote a popular science title, it helps if your publicist has established contacts at media outlets like Scientific American.Most publicists are versatile, but they often prefer to work within their established niches.If you're searching for book publicists for the first time through Reedsy or a similar platform, just look at their book portfolios. Have they represented similar books in the past? Do they have a long history in publicity and marketing? What’s their experience with both online and traditional media?Make a short list of professionals and get in touch with them. Ask them about the recent campaigns, and find out what their definition of a â€Å"successful campaign† is. It’s crucial at this point that both your expectations are in line - if you have your heart set on getting on the local news, then your publicist needs to have a well-founded belief that they can pull it off.The more experience a publicist has, the more you can expect to pay. And since most publicists book themselves out well ahead of time, be sure to start your search at least six months before your publishing date.Start thinking strategicallyAfter finding your perfect publicist, you'll need to agree on a strategy. A good book publicist will tailor their strategy to the book as well as to the author. For example, a well-known celebrity debut novel might not get much interest in the review pages - but it might receive a lot of interest from radio and television producers, as well as feature editors.On the other hand, a self-help author would probably have better penetration on lo cal radio. Every approach will yield different results, so it's up to you and your publicist to figure out the strategy that will serve your book best.What’s the story?In every situation, it is of utmost importance to determine the unique selling point of the book: the publicity angle. To come up with great publicity angles, you need to think like a journalist and remember the 4 W's (and 1 H):WHAT is particularly newsworthy about the book?WHY is this news important to the target audience?WHERE is the author from?WHEN is the book being published?HOW did this book come about?A professional publicist can help you develop this story. But if you're going solo, make sure you think along these lines. It will not only help you determine the newsworthiness of your book but will likely reveal which channels you should pitch to.Don’t forget the easy winsThe most important thing when considering any publicity is to marry expectations to reality. It's fine to aim for dream exposure like national press coverage, but not at the expense of lower hanging fruit. Make sure your ‘hit list’ contains a good balance of achievable goals as well as ‘stretch’ goals and you’ll be fine.‘Publicity by Results’ and other blurred linesJust one more thing...Book publicists traditionally work on a retainer, for a set fee - or, occasionally, on a day rate. But some publicists are now choosing to work on a ‘publicity by results’ basis. A model that has long existed in general publicity, this concept has since found its way into the book world. It's pretty straightforward: you only pay for actual publicity your book receives.For example: let’s say an author or publishing house agrees to pay a per-interview fee to secure exposure over twenty radio interviews, but the publicist only books twelve. Well, a refund would be issued for the difference. But if the publicist arranges twenty-five interviews, the client still on ly pays for twenty.Some social media initiatives can also be arranged on a similar basis. For example, many popular Instagram accounts will give your book a "shout out† for a set fee. Publicity by Results: How authors can pay only for the coverage they get Get a quoteThe art of book publicity revolves around finding out why your book matters - and why readers should all take notice. The real tricky business is getting this information into the right hands. But when it all comes together, book publicity is a powerful force.Learn more about publicity in self-publishing and get a free quote from Tim Moore and other top publicists on the Reedsy Marketplace.Do you have experience working with a publicist on your book? Share your thoughts and questions for Tim in the comments below.