Making a Script for ENGL presentation Essay Example | Topics and Well Written Essays - 750 words

Making a Script for ENGL presentation - Essay Example In the late 1950s and 1960s, the beginning of postmodernism came into scene as a ‘new sensibility’ by attacking modernism’s official status and through canonization in the museum and the academy, as the high culture of the modern capitalist world. It was therefore a populist attack on the elitism of modernism and signaled a refusal of what Andreas Huyssen (1986) calls ‘the great divide’. The American and the British pop art of the 1950s and 1960s also presented a clear rejection of the ‘great divide’, preferring William’s social definition of culture as ‘a whole way of life’. This was proven in the late 1970s when the debate about the postmodernism crossed the Atlantic. Different cultural theorists also debated on the advent of postmodernism in various aspects. For Lyotard, the postmodern condition is the collapse of certainty and the dissolution of the metanarrative of ‘truth’. God, knowledge, higher education, science, the working class, all have lost their authority as centers of authenticity and truth. Popular culture of the postmodern condition is therefore, a culture of ‘slackening’, where taste is irrelevant and money is the only sign of value. For Baudrillard, postmodernism is a culture of the ‘simulacrum’ i.e. an identical copy without an original. Over the years we have seen a historical shift from a metallurgic society to a semiurgic society; destroying the very distinction between the original and copy. The result of this is not a treat from the ‘real’, but the collapse of the real into hyperrealism, where reality and stimulation are experienced as without difference, e.g. Disneyland, for it allows a concentrated experience of ‘real’ America. For Fredic Jameson, postmodernism is theorized from within a Marxist or neo-Marxist framework. It is referred to as the ‘cultural

Conductivity vs Molarity Essay Example for Free

Conductivity vs Molarity Essay Introduction: Athetles consume Gatorade to replenish the electrolytes lost through sweat. Since Gatorade has a high concentration of solutes such as electrolytes it allows for the nervous system to respond faster to changes in the body. â€Å"Electroyltes are molecules that can dissociate into ions and conduct electrical currents† (EduChange 2002). These molecules, can move freely, once dissociated into ions allowing for there to be a electrical current. Because elcetroyltes can not conduct electrical currents in there solid form they are put in a solution to dissociate. The purpose of Lab 32 was to determine the effect that the concentration of a solue has on the conductivity of an electrolytic solution. If NaCl is added to water to create an electrolytic solution then it will create a stronger electrical current than distilled water because NaCl is a strong electrolyte that can conduct electricity well due to its ability to dissociate into ions. Materials and Methods: In order to test for the effect that the concentration of a solute has on the conductivity of an electrolytic solution. Four beakers were filled with 100 ml of distilled water. A conductivity tester was then put into the first beaker of water to test for the conductivity of the control. 20 grams of salt was then weighed on a scale, 2g of salt was placed in 1 beaker to create a . 346 molar solution. 5g in the next to create a . 865 molar solution and 10g on salt was placed in the last beaker to create a 1. 73 molar solution. The solutes were stirred until they were completely dissolved in the water. The conductivity tester was again used, and placed into the 3 beakers to test for the conductivity. For each beaker the conductivity was recored. After the data was recored the materials were put away and post – lab questions were answered. Trends: For both trials there was a sharp increase in conductivity from the control to beaker 3 (filled with 5g of NaCl). But the level of conductivity in all the beakers never exceded a conductivity of 10. Discussion: The purpose of the lab was in fact met. As expecteted the beaker that had 10g of salt had a higher conductivity than the control. There was a direct relationship between concentraion and conductivity and the intial hypothesis was supported, as seen in Graph 32. . For example a solution with . 346 molarity had a conductivity of 7. Therefore as concentration increased so did conductivity. However a solution with a molarity of . 865 had the same conductivity of a solution with a molarity with 1. 73, because NaCl doesn’t have the sea of electrons that metals do. There were inherent errors in the lab. Since the placement of the conductivity tester was not always placed in the same depth of each solution the data may be inclaclusive. Different conductivity levels could have been retrived at different depths in the solutions. Also the size of the beaker would come into factor because the size determines the depth. When approcaching the lab again all the same size beakers and equipment should be used. This would allow for the the conductivity to be the tested in the same depth for more accurate results. This lab clearly shows how a higher concentration of solutes in a solution, can and will increase the electrical current with in the body.

Nestle Milky Bar Product Line Extentsion Marketing Essay

Nestle Milky Bar Product Line Extentsion Marketing Essay Milkybar white chocolate is an established childrens brand with a rich heritage. Over the past 2 years the volumes on this product have been declining due to negative associations of confectionery brands with childhood obesity. Moreover legislation prevents promoting this product to the key target market. A need for innovation turnaround within the brand portfolio is imperative to ensure survival sustainability on the brand over long term. Consumers preferences during economic downturns are generally do not promote trial of new products as a result of limited discretionary income. The underlying concept is that consumers would rather spend their hard earned cash on products that they are certain of, than products that could potentially be a disappointment. This trend is also amongst low income earners consumers (ACORN Category 5, Group N;O;P;Q;U) (Appendix 1) Manufacturers are also reluctant to make far bigger investments into a new brand prefer to extend established brand names in different product offerings. A product that utilises an existing brand name requires lesser investment than if a entirely new brand name launched. The risk is also lessened through product extension. So while an organisation requires to remain exciting relevant to consumers to ensure its survival the preference is to do this through renovation on existing lines as opposed to complete innovation. Current Market Chocolate Confectionery Nestles standpoint on food nutrition is simple you are what you eat. There is more awareness now is that good food means good health and good life and people are starting to make more food choices based on health. With over 140 years of food and nutrition research, Nestlà © is committed to offering healthier lifestyle choices including Good Food youll enjoy for a Good Life! Due to the nutritional challenges that consumers are faced, what they eat; how much they eat; and the way they live their lives, eating a healthier diet may be daunting. However sometimes a few small changes can make a big difference to your overall health. Nestle commitment is to ensure that consumers dont have to compromise on taste and enjoyment in order to be healthy. Nestle promotes the concept of healthier eating: to eat a healthy balanced diet and the right amount for the level of activity that you do each day in order to avoid unwanted weight gain. By following these guidelines consumers can ensure healthier, good food choices you are more likely to: Feel and look great Meet daily nutritional needs for nutrients, including essential vitamins, minerals and antioxidants Provide a boost to your immunity helping to fight off coughs, colds and other everyday bugs Be better able to control your weight Lower your risk of developing serious illnesses such as heart disease, diabetes or cancers However healthy eating is an aspect of the lifestyle, keeping active as part of your daily life, is also an important part of keeping well and taking care of yourself. Nestle helps to provide good food choices by Providing consumers with useful information on the nutrition content of products both on the website and on the food and drinks packaging Providing consumers with information about healthy eating and tips on how to make healthier choices However while key to Nestles objectives of healthier eating the fundamental vision of good food good life in a nutritionally responsible manner the taste profile of products should not be lost. Consumers Milkybars key consumer has been children aged 5-13. This young consumer segement usually is not the shopper generally the shopper is either parents, family members or caregivers . This in itself provides a key challenge to the marketer, while the product must appeal to the target segment it must also do the same for the shopper. Therefore there are contradictory motives desire of the product from both the shopper the consumer. While the child may simply want a yummy treat, the shopper is concerned about topical issues of high sugar intake, bad nutrition obesity. It becomes very difficult then to appeal to both these very key stakeholders without risking alienating one or the other. The key challenge then is satisfying both these key stakeholders in the purchase decision making process. The actual consumer the child requires a treat with little consequence or thought to nutrition the caregiver requires a product that will offer some nutritional value. A product that could satisfy both these needs will ensure the survival of the brand. To further complicate matters recent development restrictions into advertising childrens brands increases the challenge of marketing a child-focused chocolate brand. Ofcoms restrictions on TV advertising of HFSS (High Fat, Salt, Sugar) prevents Nestle from utilising TV as a medium for Milkybar adverts during key childrens programming slots. Moreover the healthier eating debate has prompted key stakeholders of childrens health like parents, key givers schools to reduce chocolate offer alternatives such as cereal bars, fresh and dried fruit, nuts and seeds thus also limiting the availabilty distribution of Milkybar. The below is a ruling from OFCOM which is the advertising governing body for the UK. Legislation The Government would like to restrict the promotion of food and drink high in fat, salt or sugar (HFSS foods) to children in all its forms , including on broadcast and non-broadcast media) and to encourage the promotion of healthier alternatives. This is against a background of social and governmental concern about rising childhood obesity and ill-health due to dietary imbalance, specifically the over-consumption of HFSS foods and the under-consumption of fresh foods, fruit and vegetables. Both the Department of Health (DH) and the Food Standards Agency (FSA) have identified television advertising as an area where action should be considered to restrict the advertising of HFSS products to children. The brand has previously used the platform of advertising through the concept of a humorous, Wild West-inspired heroes and villains theme. Its most recent TV advert, a sedate looking Milkybar Kid on horseback wandering through a wood, with no dialogue just animal noises, which highlights the whole natural concept. The concept therefore of extending this product into associated categories is imperative. With this in mind exploration into a Milkybar ice cream lollies was initiated. This will extend this product to a different consumption occasion add volumes revenue to the base brand. The product will be positioned as calcium enriched to add value for its consumers. Calcium is a likely association for the already milk rich chocolate bar. The concept behind the added value is the shopper gatekeeper for kids will seek healthier snacking options. And a product that will assist in a key concern for gatekeepers nutrition will provide a creative solution. Milkybar ice cream lollies will be positioned as a snacking/dessert option for children. The creaminess of Milkybar chocolate will appeal to children on the taste platform. The calcium enriched position will add extra value of providing nutritional benefits while being a snack. This will increase its appeal as a healthier snacking option for parents gatekeepers. The portions nutritional guidelines will be in line with Nestles principles of responsible healthier eating. With this in mind the concept for project Cold Cow (Milkybar ice cream lollies) was formulated.

A Step Into The Unknown :: Literary Analysis, Dark Star

In his novel, Dark Star, Alan Furst creates an atmosphere that supports the depressed and beat down setting surrounding Europe before the onset of World War II. He is able to capture our attention by immediately creating anxiety in the depressed and broken down country of Belgium. Furst is able to draw us into the mind of Andre Szara as he enters Ostend, Belgium, describing the atmosphere as unpleasant and anxiety-driven. He presents this atmosphere through the old and rusted freighter, Nicaea, the setting in Ostend, and the assignments that Szara must complete while staying in Ostend. The thirty year old tugboat, Nicaea, represents an unforeseen road and ultimately places uncertainty in the eyes of Andre Szara. In the beginning, the atmosphere is immediately set with a dark and fearful outlook because of the depiction of the â€Å"tramp freighter† (Furst 3) that moves through the water with a distinctive roar of the engine, over powering the sound of clashing waves. The history of the Nicaea identifies the elements used by Furst to display atmosphere. It’s deep description indicates it has spent â€Å"blistering summers and drizzling winters† (3) over the years to be ruined by salt and rust. Old age has the ship â€Å"[creaking] and [groaning] sorrowfully† (4). The unhealthy environment creates an undesirable atmosphere that makes use of uncertainty as to whether the ship can carry on. Salame 2 The weather plays a major role in shaping the atmosphere in Ostend. The weather can be used effectively when presenting a certain atmosphere because it can dictate the mood. While travelling on the North Sea, Szara and Khelidze were accompanied by â€Å"rain† (3) and â€Å"darkness† (3), unaware of what lies ahead. With darkness, comes the idea of fear because its leading to the unexpected. The Nicaea has also been at sea for nineteen days through an â€Å"eternity of icy, seawater showers† (5). The weather foreshadows a dark future and maintains the uncertainty of what lies ahead. Equally important, Andre Szara is given an assignment but does not know why, further adding to the suspense and obliviousness for any consequences. Szara’s assignment is to find out where his fellow passenger on the tugboat, Grigory Khelidze, is staying in Ostend. Szara has no idea why he must find out where this man is staying, thus creating a sense of bewilderment. It is as if Szara has been set out on to a winding and unforgiving path that leaves no indication or signs as to where it will lead him.

Ap World History Ch 20

Chapter 20 Study Guide The Muslim Empires The following terms, people, and events are important to your understanding of the chapter. Take notes over the concepts listed below answering the following questions for each concept: Who? (when needed) Where? , What? , Why? , How? , and historical significance. Definitions are not sufficient. Definitions alone will earn a daily grade no higher than 50%. OttomansMehmed IIJanissariesVizierSafavid DynastySail al-Din (Saladin) Red HeadsIsma’ilChaldiran Shah Abbas the Greatimamsmullahs IsfahanNadir Khan AfsharMughal Dynasty BaburHumayanAkbar Din-i-IlahiTaj MahalNur Jahan AurangzebJahangirShah Jahan Further notes need to be taken on the Following AP World History Themes and Skills Theme 1: Interaction between humans and the environment: (Population patterns and impacts of disease, Migrations, Patterns of settlement, Technology)Theme 2: Development and interactions of cultures: (Religions, Belief systems, philosophies, ideologies, Science and technology, Arts and architecture) Theme 3: State building, expansion and conflict: (Political structures and forms of governance, Empires, National and nationalism, Revolts and revolutions, Regional, trans-regional, and global structures and organizations) Theme 4: Creation, expansion and interaction of economic systems: (Agricultural and pastoral production, Trade and commerce, Labor systems,Industrialization, Capitalism and socialism) Theme 5: Development and transformation of social structures: (Gender roles and relations, Family and kinship, Racial and ethnic constructions, Social and economic classes) Key Questions: Answer the following questions with your best AP effort. 1. What were the similarities and differences of the three Muslim Empires (Ottomans, Safavids, and Mughals)? 2. What were the causes of the Ottoman decline in the 17th Century? 3. What weaknesses were common to all of the Muslim Empires? Ap World History Ch 20 Chapter 20 Study Guide The Muslim Empires The following terms, people, and events are important to your understanding of the chapter. Take notes over the concepts listed below answering the following questions for each concept: Who? (when needed) Where? , What? , Why? , How? , and historical significance. Definitions are not sufficient. Definitions alone will earn a daily grade no higher than 50%. OttomansMehmed IIJanissariesVizierSafavid DynastySail al-Din (Saladin) Red HeadsIsma’ilChaldiran Shah Abbas the Greatimamsmullahs IsfahanNadir Khan AfsharMughal Dynasty BaburHumayanAkbar Din-i-IlahiTaj MahalNur Jahan AurangzebJahangirShah Jahan Further notes need to be taken on the Following AP World History Themes and Skills Theme 1: Interaction between humans and the environment: (Population patterns and impacts of disease, Migrations, Patterns of settlement, Technology)Theme 2: Development and interactions of cultures: (Religions, Belief systems, philosophies, ideologies, Science and technology, Arts and architecture) Theme 3: State building, expansion and conflict: (Political structures and forms of governance, Empires, National and nationalism, Revolts and revolutions, Regional, trans-regional, and global structures and organizations) Theme 4: Creation, expansion and interaction of economic systems: (Agricultural and pastoral production, Trade and commerce, Labor systems,Industrialization, Capitalism and socialism) Theme 5: Development and transformation of social structures: (Gender roles and relations, Family and kinship, Racial and ethnic constructions, Social and economic classes) Key Questions: Answer the following questions with your best AP effort. 1. What were the similarities and differences of the three Muslim Empires (Ottomans, Safavids, and Mughals)? 2. What were the causes of the Ottoman decline in the 17th Century? 3. What weaknesses were common to all of the Muslim Empires?

A Little History Essay

In a government sponsored website one can find the following information regarding the ancestry of most Taiwanese: Archaeologists have found evidence of prehistoric human habitation in Taiwan that dates back 12,000 to 15,000 years, and suggests that the earliest ancestors of Taiwan’s present inhabitants came from at least two places: southern China and Austronesia. Early settlers from southern China settled in northern and central Taiwan†¦ (see Taiwan website). Aside from its proximity to China this historical trivia provides an explanation why Taiwan is very similar to China. This also explains the influence of Chinese culture that is so evident in the whole of Taiwan culture. Food is the closest thing to culture and since Taiwan is closely related to Mainland China in terms of culture, there is also a significant similarity in the way food is prepared. This is a factor to consider for any expatriate coming in to work. If the expatriate is used to eating Chinese food then there is no problem adjusting to the culinary preference of the Taiwanese people. The Economy In the CIA World Factbook a bright outlook is seen with regards to business opportunities, â€Å"Taiwan has a dynamic capitalist economy with gradually decreasing guidance of investment and foreign trade by government authorities [†¦] Exports have provided the primary impetus for industrialization. The trade surplus is substantial, and foreign reserves are the world’s third largest [†¦] China has overtaken the US to become Taiwan’s largest export market† (see CIA). The last statement in the above-mentioned information, the one about China becoming the number export market for this nation speaks volumes about the economic potential of Taiwan. This also tells of its strategic position. Moreover, judging from this business relationship in spite of the shaky political relationship with the People’s Republic of China hints at Taiwan’s seriousness to overcome any obstacle to become a serious economic player in the region, in Asia and the world in general. Conclusion Looking at Taiwan and South Korea there is not much difference. This means that if I am forced to go to either one then I will be able to survive, thrive, and most probably succeed. Yet, since I have a choice in this matter, then I will choose Taiwan over South Korea. The following reasons supports my decision. Culture As mentioned earlier my family originally came from China. This means that I was raised in a family that practices or even cherishes values similar to those in China. Now, since Taiwan is considered part of China then it also implies that both countries share similar cultural traits. The same could not be said of South Korea whose culture is very different from the Chinese of mainland China. Having similar culture could also mean that it will take me a shorter amount of time to learn the do’s and dont’s of the Taiwanese culture. This translates to efficiency and promotion up the corporate ladder. This also means less mistakes and an increase in customer satisfaction. It also enable me to contribute in terms of giving inputs on how to improve servcie since I fully understand what the Taiwanes customers are actually saying and not merely interpreting their words into English and assuming that translated words are the actual intent of their communication. Food The closest thing to culture is food. In this aspect Taiwanese cuisine is similar to those in the mainland. This means that less trouble for me nutrition wise. Many have said that the most difficult part in crossing over other culture is not the different clothes and not even the language barrier. What is most difficult according to many is learning to stomach the exotic foods available in a particular locale.